Following on from my previous blog, I have had a few people ask about any other apps that might help them to boost the ROI of their Instagram account. Some of you might just be starting out on Instagram, others just don’t feel like they have the time/ effort. Below we have listed some of our absolute brand-boosting apps that will keep you Instagram account active, engaging, exciting and most importantly, leading to conversions!
VSCO
Whilst Instagram has it’s own set of photo filters, VSCO has proven itself amongst users for being the most used photo-editing app on Instagram. Maintaining a consistent theme (and filter) on your page from day one is important for consistency and branding. It is a great way to separate yourself from competitors and make your page coherent and beautiful!
Why you need it:
Capture & import high quality images
10 FREE photo filters
VSCO X enhanced filters and community content
Image correction
Price:
Free - $19.99USD per year for VSCO X
Boomerang
Add motion to your images with the boomerang app that, once downloaded, integrates itself as a part of Instagram. Basically, you create a one second long video which loops back and fourth turning it into a GIF of sorts. The great thing about boomerangs is that they capture the ‘scrollers’ attention and add a little fun to your images.
Why you need it:
Easy to use and create ‘mini-videos’
No sign-up required
Share content directly within the Instagram app
Price:
FREE!
Shoppable Instagram (Foursixty, Yotpo, Like2Have.it etc)
The shoppable app allows your to embed your Instagram feed directly onto your website. When an individual photo is clicked on by a client, a link takes them to the product displayed within that photo! Customers can even add items to their cart without leaving the stores gallery. Please note there are plenty of apps out there with this option – choose which is easiest/best suited to you and your company!
Why you need it:
Showcase your products on various platforms
Higher conversion rates
Increase your Instagram’s return on investment
Price:
Shoppable: $50-$100 per month
Like2Have.it: $20 per month
Showcase: Free- $29 per month
Giant Square (similar to Banner Pic)
Create and artistic Instagram by spreading you image over multiple tiles to create a banner, mood board and so on. This allows you to promote products, highlight important images and style your Instagram.
Why you need it:
Gives a unique style to your Instagram
Promotes important images/ products
Price:
FREE!
Canva
Not everyone out there has the adobe suite/ knows how to use photoshop… and that’s where Canva comes in. Canva is an easy-to-use graphic design tool that allows you to create beautiful Instagram posts, flyers, posters, logos, cover photos and more. As well as this, it offers a bunch of free images and inspirational designs!
Why you need it:
Create designs using hundreds of templates
Get creative with filters and text
Add your own style with design elements
Free and easy to use
Price:
FREE!
Hyperlapse
Due to Instagram’s limits on video length, Hyperlapse is the perfect editing tool to create amazing time-lapse videos, showing everything you need within the 30secod time frame.
Why you need it:
Hand held time lapse videos
Built in stabilisation
Choose hyperlapse speed
Easily share directly to Instagram
Price:
FREE!
